At NAB 2026, Grass Valley CEO John Wilson shared key insights on the company's evolving role in the media industry. The discussion focused on the shift toward collaborative standards and flexible production environments.

• Impact of MXL and DMF: These initiatives have become central to industry conversations, helping customers better understand the long-term vision of the Grass Valley Media Universe (GVM). *Watch our video Grass Valley at IBC 2025 for more on MXL (Media eXchange Layer) .

• Industry Collaboration: Major customers are actively pushing vendors toward open standards like MXL to reduce complex integration burdens and create better solutions for the entire industry.

• GV AMP Evolution: The rise of new standards is helping realize the vision for GV AMP, offering elastic and scalable cloud-native production services.

• Flexible Hybrid Paths: Grass Valley continues to innovate across hardware—including cameras, switchers, and infrastructure—recognizing that the transition to software-defined production is not binary.

• Future-Proofing Investments: The company aims to meet customers where they are, whether they remain in an SDI environment or are ready to fully opt into GV AMP, ensuring their investments are protected for the future.

Get in touch with the team at Techtel to learn more!