Sydney, Australia, 3rd March 2021 – Techtel is pleased to announce that Hawthorn Football Club (the Hawks), part of the Australian Football League (AFL) has chosen to use ChyronHego’s premier coaching analysis software, Coach Paint®. The software takes instructive visualisations to another level enabling coaching staff to illustrate game day strategies to the players with engaging content that can be displayed to larger playing groups or even on tablets for individual instruction.

Coach Paint leverages ChyronHego’s expertise in broadcast graphics visualisations by borrowing from technology that is often used in the live broadcasts to the public and making this same technology available in an affordable application designed for coaching staff. The teams coaching staff are able to add graphics to any part of the game; they can animate and track players or the ball to produce slick video clips that clearly re-enforce their player instruction.

Hawthorn lays claim to being the most successful football club in the past 50 years of the AFL having secured 12 premierships during that period. Founded in 1902, Hawthorn has become one of the AFL superpowers who play their home games between the University of Tasmania Stadium (Launceston) and the greatest AFL colosseum, the Melbourne Cricket Ground (MGC) which can seat over 100,000 fans.

Hawthorn Football Club Performance Analyst James Barker said “The switch to Coach Paint was a great experience for us that helped widen the ways to make video clips quickly and easily in both off-line and interactive modes; this was fitted perfectly with our coaching strategies and directions. The players have shown us that they respond quickly to content we produce using Coach Paint and in the end that speed in messaging is what we need”.

“We think the momentum that Coach Paint has in the AFL is really powered by the coaching staff themselves who find the product really quick and easy to pickup and the low cost to get started is also what the clubs love.” said Payam Safa, Techtel’s Coach Paint Specialist.

In the AFL, Hawthorn join Carlton, West Coast Eagles, Gold Coast, Port Adelaide, St. Kilda, Adelaide, Geelong, Fremantle and AFL House as users of Coach Paint. Outside Australia, Coach Paint is used extensively in the US by select NBA, NFL and MLB clubs and in the UK by select Premier League clubs to mention just a few of Chyronhego’s extensive user base.

About Hawthorn FC

Hawthorn Football Club, commonly known as the ‘Hawks’, is a professional Australian rules football club which competes in the Australian Football League and is based at Waverley Park in Mulgrave, Melbourne. Founded in 1902, the club first played in the Metropolitan Junior Football Association 1902-1913 before joining the Victorian Football Association from 1914-1924 and in 1925, Hawthorn officially joined the VFL/AFL competition. Hawthorn has 13 premierships to date and a nationwide membership base that extends beyond 70,000. The club's official colours are brown and gold.

About Techtel

Techtel is a leading independent broadcast technology systems specialist, providing dedicated hardware and software to the Asia Pacific broadcast and telecommunications industries. Techtel’s expertise extends from consulting and systems integration through to the supply, installation and support of solutions from an elite class of worldwide partners. The Techtel Group has regional offices in Sydney and Singapore with branches in Auckland and Melbourne. Visit www.techtel.com.au

About Chyronhego

ChyronHego is a global leader in broadcast graphics creation, playout, and real-time data visualization offering a wide variety of products and services for News & Weather, Live Production, Sports Technology, Stadium & In-Venue, Master Control and Corporate and Government Video. Headquartered in New York, the company also has offices in Sweden, Finland, Norway, Denmark, The Netherlands, Czech Republic, Slovak Republic, the United Kingdom, Germany, Mexico, and Canada.